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We need to explain why plain language is important
Summary: Content strategy means radical change. We risk losing users’ trust if we don’t explain our reasons for doing things differently. Writers love plain language. Actually, let me modify that:...
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A new approach
I want to try something new on this blog – maybe not forever, but for a while. I’ve got plenty of ideas for things I want to write about but I’ve become stuck. I’ve started finding it difficult to turn...
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